Stories are a huge part of Snapchat, and now the company is making it easier to share them with people who don’t have the app. Not every story can be shared outside the app. The feature only works for Official Stories, unpartnered Our Stories, and Search Stories. This needs a bit of explanation. So, official Stories are more visible, and come from a handful of selected Snapchat users. In the UK, that includes the likes of Dua Lipa, Rita Ora, Stormzy, and talk-show host and We Buy Any Car pitchman, Phillip Schofield. Our Stories are hand-curated stories from specific events. So, for example, Snapchat might pick some stories from a music festival or gig. Search Stories are far simpler; these appear in organic search traffic when using the app. With me so far? Good. If it sounds confusing, that’s because it is. For whatever reason, Snapchat has allowed Stories to become fractured and complicated, but I digress… It’s worth mentioning that these stories have diff...