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Ola, Uber’s main Indian rival, adds entertainment system to appeal to passengers.
Ola, Uber’s main Indian rival, adds entertainment system to appeal to passengers
@techfireball.inc
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| India's Ola has introduced an in-car entertainment system. Pic: Ola |
OLA, India’s leading ride-sharing app, has launched a passenger-controlled entertainment system as it tries to lure users away from rival Uber.
A touchscreen console will allow passengers to access music, watch TV shows, browse the internet and even control car settings like air conditioning. The system will sync with their phone allowing them to stream services like Apple Music and fashion app Fynd or control the console from their own device.
The system will be rolled out to more than 50,000 cars in Bangalore, Mumbai and Delhi by March next year, Ola said in a statement. Ola claims it is “the world’s first connected car platform for ride-sharing”.
SEE ALSO: India: Uber taps into multi-billion dollar wedding industry with UberWeddings
“I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ride-sharing industry,” Ola CEO and co-founder Bhavish Aggarwal said at the launch.
“Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation.”
The move is probably not the technical breakthrough being claimed. In the U.S. Uber already has a similar system, minus the console, and allows passengers to play Spotify and Pandora playlists en route.
The most advanced in-cab entertainment platform is here.— Ola (@Olacabs) November 22, 2016
Introducing #OlaPlay - redefining your ride experience. https://t.co/JCnKGCZkXn pic.twitter.com/88v9QsAjg2
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